Rex Hammock, founder and owner of an eponymous content-marketing agency, has through longevity and thought leadership been recognized for decades as a leading voice in content marketing, a term ...

Forbes contributors publish independent expert analyses and insights. I cover media: innovators, tech disruptions and business strategies. The Cleveland-based entrepreneur started using the term ...

One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much ...

Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

The nature of marketing communication comes down to one thing –– influencing your target market so consumers feel enthusiastic about what your company offers. Without marketing communication, ...

Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of spending through these channels, and how ...

Three of the greatest challenges to mobile marketing are the permission-based nature, the lack of space for disclosures and the absence of uniform national regulation that considers the nature of the ...

The online video climate has developed considerably, even in the past couple years. For businesses looking to adopt internet video content — especially a personal brand ready to utilize short-form ...

The Entrepreneur website says word-of-mouth marketing is important for every business. Word of mouth is a free form of advertising in which satisfied customers tell others about a company, product or ...