Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...

Here are five major trends shaping the current and emerging ecommerce landscape — and how data underlies each one.

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

You’re probably familiar with popups. You might even be using them already. And if you’re not? You’re missing out on a TON of sales opportunities. In fact, when following best practices, it’s not ...

I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Often, many of the websites using RWD are agency sites or personal blogs, and sometimes it ...

E-commerce, or electronic commerce, is the electronic purchase and sale of products or services over the internet. It includes any transaction that uses a web page to initiate or facilitate the sale ...

Smartphones are ubiquitous and are rapidly becoming the device of choice for consumers who want to shop online. According to HubSpot’s Shopping Trends Report 2024, 62 percent of consumers prefer ...

You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify ...

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites. Internal linking helps improve the navigation and user experience for your website visitors ...

Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies who are using creative tactics and content to attract links. It’s tough to get links to ...