Indeed, by looking at the results of their Big Data project, the brand realized that sunscreens were highly popular with male customers, unlike the rest of the products.

The number of Fortune 500 companies successfully using Big Data analytics as a way to improve business intelligence and efficiency is not very high.

The Internet of Things and big data are strategic partners, especially in the enterprise. Here are 10 examples of IoT and big data operating symbiotically to get work done.

How Big Data gives big companies like Apple and Amazon an edge Quantum leaps in both data and computing power have given big companies a consistent edge in raising capital more cheaply, a study finds.

With big data, you can use many other factors to make pricing decisions. For example, you can use data from completed deals, incentives and performance-based data.

Who Owns Big Data? Aggregate data and decision making are being hoarded by a few technology companies with powerful data infrastructure. Does it have to be this way?

Find out how logistics company UPS is using data and analytics in a number of key projects.

We’ve had software as a service, platform as a service and data as a service. Now, by mixing them all together and massively upscaling the amount of data involved, we’ve arrived at Big Data as ...

In order to keep company data safe and use it to its full potential, follow these tips on tracking and monitoring data access and usage.

Baseball is like a laboratory for advanced statistical analysis, and businesses could learn a lot from watching how the sport deals with expanding datasets.