Creating a mission statement that explains the purpose of your business allows you to shape that perception and provide an almost instant connection.

A mission statement is a single sentence or short paragraph that's used by a company to explain its purpose and existence. Here's how to create one.

We recently looked at a few mission statements in our Values Based Leadership class: Wal-Mart: We save people money so they can live better. Burlington Northern and Santa Fe Railroad: Our vision is to ...

Typically, the participants define their mission statement just like the examples above. We want to be the leader and the best for everyone. Period. Over the years, I developed a simple response ...

When you frame things this way, it becomes clear that a typical mission statement isn’t even the right solution. So what then, if not a mission statement? I’d propose three things instead: ...

The museum provided a mission statement that represented core values such as leadership, excellence, accessibility, and diversity and tied these to the holdings and purpose of the organization.

Is it possible for a company’s mission statement to be the same as its marketing slogan? Most people don’t realize that mission statements and market positioning are very closely related. For example, ...

A company’s vision and mission statements speak a lot about its corporate core values. The vision statement is simply a story written in advance.

Of the CIOs that I counsel, I would say that about 50% develop IT mission statements that help clarify the IT organization's purpose, and another 50% do not. Crafting a misson statement is not ...