Roblox is a popular gaming creation platform that sees millions of users playing daily. So what is Roblox, and why is it always thriving?

It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale.

They wish to use the Roblox engine…to make fully animated content. Yes, as in animation projects and not gaming projects.