In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its Energizer Max Batteries outlast Duracell Power Boost Batteries by 10%. Duracell alleges the sole basis for Energizer’s ...

Duracell contested claims that Energizer Max outlasts Duracell Power Boost batteries by 10 per cent, that it “beats” Duracell, and is “proven to last longer” in the ongoing power struggle ...

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its Energizer Max Batteries outlast Duracell Power Boost Batteries by 10%. Duracell alleges the sole basis for Energizer’s ...

In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its Energizer Max Batteries outlast Duracell Power Boost Batteries by 10%. Duracell alleges the sole basis for Energizer’s ...

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.