Robert Fildes, Quantitative Forecasting-The State of the Art: Econometric Models, The Journal of the Operational Research Society, Vol. 36, No. 7 (Jul., 1985), pp. 549-580 ...

These schemes are slightly inferior to the Eisner model and clearly inferior to the Jorgenson-Stephenson model. The alternative econometric models included in our comparison differ in specification of ...

Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing channels. The question is important because it ...