E.l.f. Beauty is selling real-life beauty products on the online gaming platform Roblox, the retailer said Monday, sending its shares higher.

Aspiring beauty gurus can now purchase a selection of physical e.l.f. Cosmetics products through its Roblox experience, powered by Walmart.

e.l.f. Cosmetics has partnered with Roblox to create an online game — e.l.f. UP! — that foster's entrepreneurial spirit among Gen Z users. Here's the scoop.

If you are looking for the latest working keyless scripts for Roblox Anime Rising to auto-farm enemies, auto-arise, auto-collect income, farm dungeons, etc, we've got you covered with this guide ...

Dive Brief: E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with ...

E.l.f. has created a virtual kiosk on Roblox where players in the U.S. can purchase several items on the platform.