E.l.f. Beauty is selling real-life beauty products on the online gaming platform Roblox, the retailer said Monday, sending its shares higher.

Dive Brief: E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with ...

By Natalie Coulter Roblox is an online platform that allows users to create games and play those designed by others. A self-described “ultimate virtual universe,” it is hard to pinpoint ...

Once you get close enough to him, you can press ‘E’ to interact with Pete, where you can ask him a few questions about the concepts within Roblox’s Wacky Wizards.

The gaming platform Roblox generated over US$2 billion last year. As the company aims to change how people interact online, we need to pay attention to the new digital futures being created.

Roblox is an online platform that allows users to create games and play those designed by others. A self-described “ultimate virtual universe,” it is hard to pinpoint exactly what Roblox is ...

According to Roblox's latest figures, over 77.7 million daily active users worldwide play Roblox every day. Close to half of these are under the age of 13. Roblox largely caters to children ...