April 16 was an auspicious day for DripReport’s “Skechers,” easily the most-streamed song in history about $40 light-up sneakers. The track, which blends keening vocals with a typical trap beat, ...

Skechers has opened its first virtual store in Livetopia’s Topia Mall on Roblox with the help of Super League and Century Games. Visitors to the store can participate in games to win exclusive ...

Talk about organic marketing. Thanks to TikTok, Skechers is enjoying a major boost in brand awareness — all stemming from rapper DripReport and his now viral song, “Skechers.” The hit, which gained ...

Skechers has teamed up with Super League, an end-to-end activation partner for brands in immersive gaming platforms like Fortnite and Minecraft, to launch its first store in one of Roblox’s virtual ...

Super League and Skechers collaborate for immersive Roblox retail experience. Skechers' virtual store attracts millions of young consumers in just five weeks. Get our list of 10 overlooked ...

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--It’s all about those Skechers shoes in the hit track performed by DripReport and produced by Ouhboy that has become a viral sensation on TikTok. Since the ...