Liquid IV and other electrolyte powders can help you hydrate — but is it possible to overdo it? Here's what an expert wants ...

Trendy hydration supplements have been a booming market over the last decade, with Liquid I.V. being one of them. Backed by ...

Unilever is launching its US hydration brand Liquid IV in the UK. The FMCG giant, which snapped up the supplement business four years ago, said four in five Brits are not drinking enough water.