These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

In an age saturated with digital notifications, pop-ups, and email clutter, a surprising contender is not just survi ...

Direct Mail is a native macOS email marketing app designed to save time and simplify your workflow. Since this is a native ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ...

The need to define "offline" marketing tools has only emerged since the late 1990s as a response to online marketing tools. Online tools include websites and email. Offline tools include a mix of ...

CHANHASSEN, Minn.--(BUSINESS WIRE)--IWCO Direct (“IWCO” or the “Company”), a leading provider of data-driven direct marketing solutions, announced today that it has completed a transaction supported ...

NEW YORK--(BUSINESS WIRE)--The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 ...