Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

Getting engaged is getting expensive, especially with gold and white gold hitting record high prices. How you can look like ...

Cristiano Ronaldo recently proposed to his longtime girlfriend, Georgina Rodríguez, with arguably one of the most extravagant celebrity engagement rings of all time. Rodríguez received a massive oval ...

Melinda’s* engagement ring is a 2-carat diamond in a square mounting. When the petite 37-year-old first got it two years ago, her office mates at a graphic design firm remarked that it looked like a ...

Click here to read more from Slate’s wedding issue. In 1919, De Beers experienced a drop in diamond sales that lasted for two decades. So in the 1930s it turned to the firm N.W. Ayer to devise a ...

Why do men buy diamond rings for our fiancées? There's the emotional story. We enjoy making grand gestures of commitment to the people we love. Behind that, there's the marketing story. DeBeers' ...