LONDON--(BUSINESS WIRE)--Zone pricing, unlike geographic pricing, enables retailers to segment their offerings into customized price zones developed considering local consumers' preferences, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The chief technology officer (CTO) and chief marketing officer (CMO) play pivotal roles in ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on pricing a new product: the right product pricing ...

A company's products compete on the market via its pricing. Yet, it has become a matter of great concern to businesses how to determine their products' market price. Naturally, most companies look at ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Current complex dynamic markets are characterized by numerous brands, each with multiple products and price points, and differentiated on a variety of product attributes plus a large number of new ...

A conversation with pricing expert Rafi Mohammed on when and how to change prices in response to Covid-19. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession ...

Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than a fixed, measurable figure. For example, I once spoke to a business ...

There’s little question that higher education leaders have much on their minds at present: navigating the shifting dynamics of the public health crisis, bearing unanticipated cost burdens, tightening ...