The goals of the paper are: (1) to suggest that library and information science already depend heavily on statistical techniques; (2) to present examples of the need for greater knowledge of ...

Learning statistics is essential for pursuing a career in data science or analytics. Data scientists and analysts use statistics to uncover the meaning behind data.

JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Sara Miller McCune founded SAGE ...