The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

Both Google Data Studio and Tableau are top data analytics applications, but which one is best suited to your business needs? Written by eWEEK content and product recommendations are editorially ...

Google LLC today announced new capabilities for customers to harness their data in the cloud for use with generative artificial intelligence. The additions include new tools from the company’s Google ...

Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Clients and senior management want insights and not data As SEOs and digital marketers we spend hours swimming in data but how do you get smart about your reporting? Alex Medawar helps you use Google ...

Google has been refining Data Studio to provide better blending capability and more flexibility in combining data. Data blending may as well be a dance craze because the capability is very popular ...

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

Today at its Data Cloud & AI Summit, Google Cloud unleashed a series of enhancements designed to bolster various database, analytics, and AI and machine learning offerings, including its BigQuery data ...