Did you know that you're not the customer in health care? It does not have to be this way. Explore real-world examples of how performance measures can make a difference.

However, if you understand how smart scales get their measurements, you can better use that information to focus on what matters and ignore the noise.

Representative TV audience measurement is increasingly centered around outcome-based optimization, tying impressions to real-world action.

There is extensive literature on the development and validation of multi-item measurement scales. Much of this is based on principles derived from psychometric theory and assumes that the individual ...

The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights.

The Complexity Of The Food Industry While measurement has been a challenge across industries, the scale and complexity of the food industry have limited our ability to gather insights.