There is extensive literature on the development and validation of multi-item measurement scales. Much of this is based on principles derived from psychometric theory and assumes that the individual ...

“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences ...

The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights.

As part of our Data for Drummies guide, the IAB’s Angelina Eng argues that privacy isn’t a barrier but a catalyst for ...

The scales included other tricks too, including measuring the user’s heart rate and syncing all of that collected data with the cloud and an accompanying app allowing users to easily track their ...

The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...