Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia, and style ...

In Western culture, we’ve come to think of kawaii as a synonym for cute. In Japan, where the kawaii aesthetic has been its own pop culture phenomenon for decades, the word is a bit more complex.

The Japanese word "kawaii" is much more than simply "cute" The Japanese word “kawaii” made it to the English vernacular, but its deeper cultural meaning has been lost in translation. Gaming ...

Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” According to the exhibition, ...

Hello Kitty: mouthless, voiceless. Shutterstock. As kawaii suggests, cute culture first originated in Japan, emerging out of the student protests of the late-1960s.Rebelling against authority ...