Understanding customer needs and perspectives is crucial for providing exceptional experiences. That makes it important that organizations are well-tuned at all times to the voice of their customers ...

Financial services brands are at a crossroads. The industry is shifting from tradition to innovation, causing many ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies. For example, interaction with a brand’s ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

A 2018 survey by Gladly found that 68 percent of customers say they’re willing to pay more for products and services from brands known for providing good customer service. Providing outstanding ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ally Zwahlen Online ...

Trustpilot Group Plc raised its margin guidance and launched a new buyback as the customer review company puts artificial intelligence products at the heart of its strategy.

Strategy (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that Amica Mutual Insurance Company is using the Strategy One platform and its HyperIntelligence® feature to ...

Axa UK and Ireland has altered its senior leadership team with the appointments of Amanda Vaughan as chief people officer and ...