Among the algorithms that are convenient for customer segmentation is k-means clustering. K-means clustering is an unsupervised machine learning algorithm.

Machine learning attitudinal segmentation presents pharmaceutical companies with a powerful new opportunity to crack the traditional code and gain ever-more precise insights to engage customers. Tahel ...

Machine learning-powered CDPs can make marketers’ jobs easier by enabling advanced segmentation on a cleansed, deduped, stitched master customer data set — allowing them to effectively use ...

84% of marketing organizations are implementing or expanding AI and machine learning in 2018. 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10% ...

Now machine learning is becoming democratized and, as a result, is not only impacting every day analytical programs (e.g., analytical segmentation, modeling and optimization,) it is also being ...

Intelligent machine learning applications can be used to increase the outcomes of digital marketing implementations. Five applications that will help.

Below are some instances to illustrate how machine learning can be put to use to analyze big data: • Carrying out market research and segmentation.