RFM analysis can help you in determining which of your customers should be targeted. Things to take care of while using RFM analysis While RFM segmentation is powerful, it does have limits.

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Infiniti Research has announced the completion of their latest customer segmentation analysis for a retail company.

Infiniti Research has announced the completion of their latest customer segmentation analysis for a retail company.

Examples of Segmentation Analysis. Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

For example, the analysis has shown that there are customers in the group of 40-50-year-olds with good educational backgrounds that share common traits with customers of age 20-30.

This type of segmentation is useful for specific marketing programs and campaigns. For example, targeting segmentation could identify customers most likely to respond positively to a one-off campaign, ...

In the next section of this blog, I will walk you through a step-by-step process for conducting an enterprise customer market segmentation analysis when limited customer data is available.