Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer ...
data analytics can help businesses identify trends and understand their customer base. Data analytics software can track and analyze data, allowing you to create actionable reports and dashboards.
Starting with the basic definition, a customer data platform or CDP, is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems.