Designing a data model that supports the reporting and analytical functions is no different, initially, than any other modeling effort. Understanding the data is crucial. The data architect or modeler ...

The core value of conversational BI lies in lowering the threshold for data analysis and promoting "data democratization." Traditional BI requires users to master SQL, OLAP, and possess data thinking ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it.

Learn the 4 types of data analytics, the 7 key models, the top 10 best practices for data analytics in 2023 and more.

Excel's Data Model feature allows you to build relationships between data sets for easier reporting. Here's how to use it to make data analysis easier.

Understanding one of the most important types of data analysis.

Google recruited students to produce tournament data analysis to illustrate how organizations can take advantage of its different tools for analytics, machine learning and more.