The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

Cracker Barrel Old Country Store Inc. fell sharply after offering sales guidance that missed expectations, showing the brand ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

The CEO says the restaurant chain is listening to guests and is optimistic after the logo controversy.