News

Cracker Barrel CEO Masino admits in earnings call, underestimating customer connection to iconic style

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

Cracker Barrel stock slips after downbeat forecasts, and other early market movers

Here are some of the stocks making notable moves in Thursday's premarket action: Shares of Cracker Barrel Old Country Store ...

Cracker Barrel suspends plans to remodel restaurants after logo blowup

Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans.

Cracker Barrel Folds To Backlash Again—Abandons Restaurant Remodelings After Nixing New Logo

Cracker Barrel previously unveiled—and quickly abandoned—a minimalist, text-only logo in August that sparked ire from ...

For one man, the war against Cracker Barrel never really ended

Sardar Biglari’s 14-year beef with Cracker Barrel has earned him $1 billion—yet the company continues to resist him ...

Cracker Barrel fan says 'healing absolutely begins now' after restaurant chain nixes makeover

Cracker Barrel reverses course on its remodel, promising to focus on food quality and its nostalgic Old Country Store ...

Cracker Barrel stock falls 10% as company reports mixed earnings after rebrand controversy

The company also announced it was suspending all of its restaurant remodels. Shares of the company rose after the reversal, ...

Cracker Barrel Q4 Preview: Analyst Says Rebranding Backlash 'Largely Temporary'

Restaurant company Cracker Barrel Old Country Store CBRL will try to get investors and analysts focused on growth plans ...