Mark Vandegrift, president and CEO of Innis Maggiore, writes about what went wrong with the latest brand misstep: Cracker Barrel.

Cracker Barrel shares soared 7% on Wednesday after the Southern dining chain vowed to kill its controversial logo redesign – but customers are still demanding the CEO who led the “woke” turnaround be ...

Cracker Barrel has announced that its "new logo is going away" and the original will remain. Cracker Barrel recently received criticism over its new, redesigned logo that omitted the "old timer." On ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...