After Cracker Barrel decided not to launch its new "woke" logo, shoppers are buying old logo merch to make a fashion statement or show of patriotism.

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Cracker Barrel Old Country Store Inc. said it’s suspending store remodels as the restaurant chain continues to walk back ...

Cracker Barrel announced on Tuesday it would not remodel its restaurants after recent backlash regarding changes to its ...