Following uproar on social media over its short-lived rebrand, Cracker Barrel announced it is pausing interior remodels ...

Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage from across ...

Branding experts weighing in on Fox Business labeled the rebrand a “cardinal branding sin,” arguing that Cracker Barrel failed to anticipate the powerful emotional response tied to such a longtime ...