For guidance on enamel-safe toothpastes, doctors utilize an list — a kind of cheat sheet developed by the American Dental ...

Colgate is pleased to announce the launch of Colgate Sensitive toothpaste. The Colgate Sensitive toothpaste contains potassium citrate and fluoride which Colgate claims is clinically proven to ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

“Now you’re going to choose the Colgate MaxFresh priced $3.99,” he states. Once you click on the product, scroll down to check for two coupons attached to the toothpaste. There’s a $2 ...

For many people, whitening toothpaste is the easiest and most affordable tool to turn to if you're trying to brighten up your smile. While a solid toothpaste marketed for its teeth-whitening ...

Oberholzer-Gee, Felix, Dennis Yao, and Filipa Azevedo Jorge. "Brighter Smiles for the Masses--Colgate vs. P&G." Harvard Business School Case 706-435, December 2005. (Revised February 2019.) ...

Colgate and Watsons Hong Kong have teamed up to launch the city’s first toothpaste tube recyclable take-back programme to raise awareness of environmental protection. This comes as ...

Thank goodness, toothpaste for sensitive teeth exists. Finding the right one can feel impossible. Have you seen all the ...

This may be a sign that you have sensitive teeth. It occurs when the protective enamel on the tooth’s surface wears down, ...

Colgate has worked to set a new standard in the oral care industry by launching a first of its kind recyclable toothpaste tube in 2019 that is made from high density polyethylene (HDPE), one of ...

For this story, I talked to dentists about determining which toothpaste to buy and used their guidance to round up options made with fluoride from brands like Crest, Colgate and Sensodyne.