Discussions of management efficiency tend to end up in partial considerations of efficiency criteria and efficiency influencing variables. This article evaluates some of these partial approaches and ...

UPSC Management Optional Syllabus: Management is one of the 48 optional subjects in the civil service mains exam. The Management Syllabus for UPSC provides information about operational management ...

Conveying a brand image to a target market is a fundamental marketing activity. The authors present a normative framework, termed brand concept management (BCM), for selecting, implementing, and ...