Here, if you have ever dreamt of opening a confectionery on Mars, about an aerospace technology startup around Saturn, or ...

What accounts for all this boldness? Companies have long expressed the desire to get more bang for their branding buck; “Make ...

Google’s new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors ...

Microsoft: $0 The company used its own in-house design team to update its logo in 2012. Google: $0 Although Google's famous, rainbow logo has gone through minor alterations over the years ...

Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip side, if poorly designed, these symbols can also make a company look out of touch or a ...