A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the ...

The Importance of Logos for Businesses & Companies. A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic ...

Pepsi unveiled a new logo on Tuesday, which appears to take inspiration from its 1990s design amid a surging nostalgia for the era thanks to Gen Z.

New research by print company Solopress has revealed the best-performing colors for business logos within the food, drink, fashion, finance, and tech industries.

In today’s competitive market, a strong and distinctive logo is essential for any business aiming to make a lasting ...

Building a global company is easier, but also more nuanced and complex, than ever before. In the past, companies could limit expansion in a more controlled fashion to just one market at a time. In ...

A very real legal drama over coffee is brewing on the set of a fictional TV show. In the lawsuit filed last month, Sheridan’s ranch argues that the logo for its Bosque Ranch Craft Coffee, named ...

Nokia signaled plans to change its brand identity for the first time in nearly 60 years, and the strategic shift includes the unveiling of a new logo.

Companies are increasingly emphasizing a corporate purpose beyond mere profitability. The success of this integration largely hinges on organizational culture. Leaders, spanning all tiers, need to ...

Twitter's new 'X' logo may pose a legal risk to the company, as online records show that Meta trademarked an 'X' logo in 2019. Experts say it would be up to a judge to decide.

It’s also demanding the company “destroy all products, marketing, and promotional materials displaying” the logo. Free Rein didn’t immediately return CNN’s request for comment.