Human brains share common patterns of activity when perceiving colors, suggesting universal neural coding of color.

Move over, Barbiecore; fall is ushering in a new It color. Ever since Fashion Month, trend enthusiasts have noticed the color red is simply everywhere — from runways to red carpets to NFL games ...

Red is a powerful color. It's the color of Cupid and the Devil, the color of love and hate. It brings to mind hot-blooded anger and Scarlet Letter shame. It means luck in China, where bridal wear is ...