For many people, whitening toothpaste is the easiest and most affordable tool to turn to if you're trying to brighten up your smile. While a solid toothpaste marketed for its teeth-whitening ...

Colgate was given 7 per cent after declining to provide full details on its Whitening toothpaste with Micro-crystals, leaving the panel unable to assess properly its claim to work twice as well as ...

I have one dilemma, though. Because I have receding gums, I need a whitening toothpaste that won’t cause sensitivity or irritation. Both Crest and Colgate have left my mouth sore. Marvis is the ...

As the Strategist’s dental-hygiene expert, I’m constantly trying the latest oral-health products, from toothpaste to tongue scrapers. Teeth-whitening treatments are relatively new to my own ...

Colgate explains why more and more patients are opting for whitening and how dentists can help them to achieve their desired results.

Colgate-Palmolive’s Hello tries to take a different approach ... For the brand’s antiplaque and whitening toothpaste, the spot sees an all-white bathroom take on vivid teal hues, from wall tiles to ...