Attorney General Paxton secured a deal with Colgate to ensure kids' toothpaste ads show safe, age-appropriate amounts ...

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken ...

The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

Colgate will modify its marketing and packaging practices to reflect age-appropriate toothpaste amounts in order to end an investigation from Texas Attorney General Ken Paxton (R).

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

Buying your household essentials at Family Dollar can certainly save you a few bucks. But if you purchased toothpaste or mouthwash at the discount store in recent months, you might want to check the ...

Rochelle Humes has spoken out about the importance of self-care as she partners with Colgate for the launch of its #BeUltra campaign, celebrating the new Colgate Max White Ultra whitening toothpaste.

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

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Colgate-Palmolive will defend allegations it is misleading customers about its new whitening toothpaste's ability to 'take years off' their smiles, a court has been told. Procter and Gamble, the ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...