consider Colgate Total Whitening Gel (60 cents per ounce). It was the only toothpaste we tested that’s ADA-accepted for plaque and gingivitis prevention. ¢ Tartar control. Plaque that hardens ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...