For guidance on enamel-safe toothpastes, doctors utilize an list — a kind of cheat sheet developed by the American Dental ...

Parent company Colgate-Palmolive (UK) said the product provided a "reparative layer on the enamel surface" when used. It is the ninth Colgate-Palmolive ad to be banned in seven years, five of ...

Colgate explains why more and more patients are opting for whitening and how dentists can help them to achieve their desired results.