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In the digital age, Customer Relationship Management (CRM) has undergone a dramatic transformation. The traditional one-way management model can no longer meet the needs of modern enterprises, leading ...

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who authorized ...

The core of conversation archiving lies in utilizing social media platforms to manage and maintain customer relationships.

However, a CRM will help. Use the CRM to identify your consumer needs, create value-added content, and evaluate each customer’s success level. However, as you make your strategy, always have in mind ...

CEO of Response Media, a data-led CRM agency that works with leading companies to achieve optimal growth between brands and audiences. If your business caters to other businesses—also known as B2B—it ...

From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes. Call center management is the backbone of effective customer service operations.

In today’s competitive landscape, understanding your customer is no longer optional. In this thought leadership piece for ...

The CRM Director will be responsible for overseeing the design, implementation, and maintenance of the Salesforce CRM system in the organization. They will work closely with the development, marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you are a marketing or customer relationship management (CRM) leader looking to execute ...

Oracle has unveiled its strategy to deal with the integration of its Siebel business with the customer relationship management operations of Oracle, PeopleSoft and J.D. Edwards. The key message is "no ...