CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

Not long ago, many companies believed that customer relationship management (CRM) software was the solution to all of a company's woes. The belief was that CRM software would help companies identify ...

If you plan to implement CRM software to manage customer data more efficiently, streamline customer-facing operations, or drive other business improvements, it’s essential to get acquainted with the ...

When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

When CRM implementations fail, it’s often because the product and its setup process are too complicated, time-consuming, and difficult for users to buy in. Did you know that anywhere between 50% and ...

Tal Frankfurt is the Founder and CEO of Cloud for Good, a Salesforce partner that creates transformational value with technology. No matter which CRM solution your organization implements—be it ...

Most Customer Relationship Management or CRM implementations are governed by an incomplete vision, one that is far too internally focused, and as a result, they are quietly failing to live up to their ...

Until recently, implementing CRM software meant either engaging an implementation company that has been trained and/or certified by the vendor or using internal IT resources. Neither choice is optimal ...

Just because your CRM project involves software, infrastructure and the cloud doesn't mean it's just an engineering project. There's some design work involved, too -- and, as any homeowner can tell ...