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Cracker Barrel stock gains as management decides in favor of reverting to the old logo. But Cracker Barrel shares remain unattractive for long-term investors.
Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.
After all, a new logo doesn’t change a company’s fundamentals, and it might be worth the gamble if the uproar quickly blows over.