The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that ...

Although it’s only October, many lawyers in my firm are already beginning to look towards updating their business development plans so they can hit the ground running in 2017. It’s my favorite part of ...

This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law ...

Defining goals and avenues for your team members to advance their careers is a key strategy to ensure the long-term health of your work force. This template will help you begin the process of ...

In my travels I hear contractors say, no matter how low I bid, I still can't get any work; my estimators are busy all the time; we are still striking out; and I'm at my wit's end. Usually they want to ...

A legitimate plan requires only that you go through a logical exercise that begins with your goal and engineers backward... This is the time of year when many lawyers belatedly begin thinking about ...

Assisting socially and economically disadvantaged small businesses with gaining a foothold in the government contracting business is the key to success for the federal government's 8(a) Business ...

Business plans, which have a traditional structure, can be modified to ensure a clear presentation of your business idea. In television, radio and now in online and mobile broadcast, many of those who ...