Augmented Reality transforms marketing into immersive, interactive experiences that boost engagement and loyalty.

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central ...

What are XR Virtual Hosts? XR virtual hosts refer to streamers who use virtual reality technology for broadcasting. They can be a virtual avatar or interact with the real environment through augmented ...

The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the ...

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...

IRVING, Texas -- The Dallas Cowboys have introduced a drone to film part of their practices this offseason and they will also use virtual reality to help their players improve in 2015. A source ...

Former Meta user experience researcher Cayce Savage said the company shut down internal research showing Meta knew children ...

New technology from virtual reality video games and popular apps like GPS is making its way into operating rooms, transforming the way surgeries are performed. University of California San Diego ...