From Vodafone elves to Lego treasure hunts, Jeremy Stern, CEO, PromoVeritas delves into the growing trend of brands taking a leap into the phygital world to boost engagement and stand out from the ...

The use of computer-generated images is a given in science fiction movies and TV shows. The Oscars even have a specific category dedicated to it. Whether it is the dinosaurs of Jurassic World wreaking ...

Mixed reality (MR) startup Flam has raised INR 38 Cr ($4.5 Mn) in its pre-Series A funding round from institutional investors such as Turbostart, Twin Ventures, Alphatron Capital and undisclosed angel ...

VDC and Project Controls Team Leader at Bowen Engineering, Jared Redelman, recently presented on mixed reality at MEP Innovation 2024 – a conference where building professionals convene to discuss ...

Mixed reality experience allows blood donors to visit a digital world while remaining fully aware of their surroundings for a safe, relaxing donation 68.4% of pilot study participants who reported pre ...

WASHINGTON — Marines are experimenting with mixed reality to use “telemaintenance” connect expert technicians with Marines in the field fixing complex gear. Brig. Gen. Michael McWilliams, head of ...