Augmented Reality transforms marketing into immersive, interactive experiences that boost engagement and loyalty.

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks. A ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central ...

L’Oréal demonstrates that Europe is becoming an increasingly strong hub for innovation, especially in the area of open ...

Overview: AR marketing creates immersive, interactive experiences that increase user engagement.Social platforms like ...

Virtual reality and augmented reality may be traveling in the same basic direction but for agencies and brands, they’re on different roads. The SapientNitro display at the annual eTail East conference ...

A LITTLE-known car brand has developed a bizarre new feature to help with road rage. The so-called “Road Rage Reliever” allows drivers to calmly take their revenge on their enemies of ...