The business of owning intellectual property - and leaving tariff worries to others - is perking up despite the trade war.

In this Brand Innovator Spotlight, Aaron Magness shares what brought him to Zappos, his five principles of marketing and how your company can improve its customer service right now. Gosh ...

Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It ... Brand Management: Podcasts ...

Acquisitions when made from a position of strength can signal who's in ascent - and lately it's the brand management companies doing the buying. Just ask Vera Wang. This week she agreed to sell ...