The business of owning intellectual property - and leaving tariff worries to others - is perking up despite the trade war.

In this Brand Innovator Spotlight, Aaron Magness shares what brought him to Zappos, his five principles of marketing and how your company can improve its customer service right now. Gosh ...

Despite crafting sublime stays, they lack the ad spend, social badges, and buzz of the world's most highly valued brands.

Kartoon Studios, Inc. is a content and brand management company, which engages in developing, producing, broadcasting, and licensing educational, multimedia animated content for children.

Artificial intelligence (AI) has changed ORM, really allowing organizations to monitor real-time brand mentions and ...

Slotegrator, a B2B iGaming software provider, has some tips that we can take note of. Online gambling businesses need a ...

The Michigan Technological University brand is more than our logo. It’s how we look, sound, and feel to our audience. It is the intangible thread that connects every department, team, and area.

Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It ... Brand Management: Podcasts ...