[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage ...

Current branding literature investigates the spillover effects and extension effects due to the introduction of product extensions. However, no study so far has evaluated the aggregate market impact ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The business world is abuzz ...

It can be tempting to do your branding from the outside-in, where outside factors--usually in the form of shiny new social media objects--determine your courses of action. But I'd like to suggest it's ...

A rigorous brand architecture is how brands like Google remain instantly recognizable / Ryan Ancill via Unsplash A big marker of brand success is recognition. When customers can pick out any of your ...

For much of its industrial history, China has been the world's manufacturing center, producing goods at scale for international brands, although it is yet to have many internationally renowned brands ...

Workforce Development Month, celebrated each September, is the perfect opportunity to recognize and honor the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For cities that give them and businesses that receive them, financial incentives aren’t a ...

Throughout recent years, anyone looking to build their own internet application has needed profound coding knowledge, ...