It may seem counterintuitive to use black toothpaste to whiten your teeth. However, having charcoal in your toothpaste can give you whiter teeth as well as several other oral hygiene benefits. Keep in ...

Taking a break from white, red and blue – shades typically found on toothpaste tubes, Colgate’s new variant of toothpaste is black – thanks to the charcoal in it. The new variant of toothpaste is ...

Over the past few years, the health benefits of activated charcoal have been talked about non-stop. From its supposed ability to alleviate bloating, to its reported benefits as a detoxing aid, to its ...

NEW YORK CITY (WABC) -- I finally gave in to the (activated) charcoal craze. The beauty trend exploded from face masks and detox drinks, to toothpaste. It's a bizarre idea, but I figured there must be ...

CHARCOAL is finding its way into our beauty products, from face masks to deodorant, lip balms and even foods, but one of the most bizarre places it's popped up is in our toothpaste. When you think of ...

There are plenty of toothpastes out there that make claims to whiten teeth, but the claim is often followed by an asterisk. As a beauty editor, I receive hundreds of beauty pitches on a daily basis, ...

For the most part, it doesn't matter what color toothpaste you use. White, stripey, blue, purple, it's all going to end up as a frothy white mess anyway. But whenever something gets re-colored with a ...

Sometimes you don’t notice a new fad until you bump into it. That’s what happened to me, literally, when my shopping cart sideswiped a display of toothbrushes with black bristles. I took a closer look ...