Unlike previous products, Beyond Meat said the new sausage isn’t intended to replicate meat, but to be a healthier protein option. It also introduced lower-fat burgers and sausage earlier this year.
According to Brown, the company’s success is due to the new iteration of Beyond Meat, Beyond IV. The product, he said, had ‘a more premium set of ingredients’, and thus costs more. This, he suggested, ...
I was one of the consumers going to restaurants to try the burgers. They generated a lot of curiosity. Furthermore, Beyond Meat’s IPO in May 2019 gave it access to capital which funded an ...
Beyond Meat reversed a sales slide in the third quarter ... to rely less on discounting and position its newer, lower-fat burgers, sausages and grounds as premium products. Among those new ...